Amity Computer Academy

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Digital Marketing Course

(Online & Classroom Training Facility available)

Amity Computer Academy offers certified digital marketing courses in Kolkata for Students, Professional and Business Owner. Learn digital marketing training by industry professional to acquire extensive digital marketing knowledge to become a Pro in the industry.  We provide online & Classroom digital marketing training courses in Kolkata and pan India platform.

 

Module 1 (Introduction to Digital Marketing)

  • Introduction
  • Offline marketing Vs Online Marketing.
  • Channels of Digital Marketing
  • Traffic Sources

Module 2 (Website Planning and Creation)

  • How To Choose a Domain
  • How To Purchase a Domain Name and Hosting
  • How To Install WordPress on Hosting
  • Site Not Secure Error – How To Resolve
  • Build a Professional Website in WordPress

Module 3 (Search Engine Optimisation / SEO)

  • How Search Engines Work
  • On Page SEO
  • Off Page SEO
  • Technical SEO
  • Local SEO
  • Types of Keywords Using For The Industry
  • SEO Tools
  • Relevant Content Checking Tools
  • Google Search Console
  • Do Follow Links Vs No Follow Links
  • Build Backlinks
  • Link Building Social Bookmarking
  • Link Building Directory Submission
  • Guest Posting
  • Video SEO

Module 4 (Google Analytics)

  • Google Analytics Introduction
  • WordPress Integration
  • View and Filters
  • Creating Goals In Analytics
  • User Management
  • Google Analytics Reports
  • Google Analytics Certification

Module 5 (Google Adwords)

  • Google Ads Introduction
  • Google Ads Account Creation
  • Google Ads Terms
  • Search Ads Campaign Structure
  • Search Ads Strategy
  • Search Ads Creation Related To Goals
  • Keyword Planner Tool and Research
  • Types of Keywords
  • Bidding Option
  • Display Ads Creation
  • Display Responsive Ads
  • Gmail Ads
  • Youtube Ads
  • Shopping Ads
  • Remarketing Ads
  • Ads Conversion Tracking
  • Google Ads Certification

Module 6 (Social Media Management)

  • Twitter Marketing.
  • Twitter Research
  • Twitter Post Design
  • Facebook Creative Marketing
  • Communities Marketing
  • Creative Design For Post
  • LinkedIn Marketing
  • LinkedIn Post Design
  • Instagram Marketing
  • Instagram Post Types
  • Instagram Creative Design
  • Tumblr Marketing
  • Tumblr Blog Marketing
  • Pinterest Marketing
  • Pinterest Creative Design
  • Tumblr Marketing
  • Youtube Marketing
  • Marketing Ad Copywriting Related To Niche Clarity
  • Social Media Management Tools For Post Schedule
  • Zapier Tool

Module 7 (Content Marketing )

  • Content Marketing Introduction
  • Content Marketing Strategies

Module 8 (Facebook Ads)

  • Facebook Ads Introduction
  • Successful Ads on Facebook
  • Creation of Facebook Page
  • Ads Account Creation
  • Facebook Ads Objective
  • Audience Research
  • Audience Insights Tool
  • Facebook Pixel
  • Facebook Ads Strategy
  • Custom Audience For Ads
  • Facebook Campaign Ads Structure
  • Build Successful Ads on Facebook
  • Facebook Ads Campaign Creation Related To Goal
  • FaceBook Ads Campaign Creation On Niche Clarity
  • Ads Copywriting Related To Niche Clarity
  • Landing Page Creation For Ads
  • Facebook Ads Campaign Creation
  • Facebook Re marketing Ads Creation

Module 9 (Lead Generation Campaign)

  • Lead Campaign For B2B
  • Lead Campaign Tools For B2B
  • Advance Digital Marketing Tools For B2B Lead Generation
  • Lead Copywriting Hooks Clients For B2B Marketing
  • Lead Campaign For B2C
  • Lead Campaign Tools For B2C
  • Advance Digital Marketing Tools For B2C Lead Generation
  • Lead Copywriting Hooks Clients For B2C Marketing
  • Sales Funnels
  • Lead Nurturing

Module 10 (Mobile Marketing)

  • Introduction
  • Mobile Marketing Strategies

Module 11 (Email Marketing)

  • Introduction
  • Email Marketing Software
  • Types Of Emails
  • Email List
  • Sending Automation Mails
  • Build Form

Module 12 ( Zapier Tool )

  • Introduction To Zapier Tool
  • Use Of Zapier Tool
  • Webhooks In Zapier
  • How To Make Zaps In Zapier
  • How To Make Multiple Zaps in Zapier
  • Zapier Use Cases & Features
  • How To Use Paths In Zapier

Module 13 (Online Reputation Management)

  • Overview Of ORM
  • Tools For ORM
  • How to Handles Reviews

Module 14 (Affiliate Marketing)

  • Introduction To Affiliate Marketing
  • How To Sell The Affiliate Product
  • How To Make Money From Affiliate

Module 15 (Freelancing Career)

  • Introduction
  • Profile Creation
  • How To Find Jobs
  • Submitting Proposals

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